Adoption of Data and Analytics

By admin

The adoption of Data and Analytics is the fast way forward to stay competent in difficult times. One of the most challenges is the adoption of new tools that are user friendly and have purpose to satisfy the “business need” (more details on business need here from the business analysis viewpoint). The path is the…

Review of the book: Obviously Awesome

By admin

Here is a short summary of one of my favorite books, as it opened my eyes on positioning. Why does positioning matter? Many businesses and startups fail to communicate their product to customers. At the same time,  customers cannot grasp the unique and obvious value of those innovative products. They are more to use market…